International Journal of Business in Sports, Tourism and Hospitality Management (JBSM) (ISSN 2690-6643: print; ISSN 2766-5194: online)  aims to provide a platform for researchers who would like to share their knowledge and professional works with the global sport, tourism and hospitality community. The objective of the JBSM is to advance knowledge, to promote integrative perspectives for the fields of study and bridge the gap between scholarship and practice from a multidisciplinary perspective. JBSM is committed to publishing high quality manuscripts to disseminate the latest research to scholars and practitioners around the world.